When Colleagues Steal Your Trademarks!

Francine | February 25, 2009

This is a reply I posted to a Linkedin discussion group, and thought it would be useful to all of my followers. The question posed was, “what do you do when a professional colleague uses your legally trademarked work?”
First, when you say legally trademarked, does that mean you have registered it with the USPTO or [...]

Is signing a 360 deal a good thing or not?

Francine | February 24, 2009

Picture this—you earn your living by giving speeches, doing coaching, and creating product, such as books, CDs, DVD packs, and merchandise. Up until now, you have self-published your work. But today, you got word that BIGNY Publisher is interested in turning your new idea into a mainstream book. How exciting! But wait, before you sign [...]

DON’T Sign That Document Before You Read and Understand It!

Francine | February 21, 2009

At a recent presentation I gave to a group of information marketers, speakers, and authors, I attempted to drive home the point of how important it is to read and understand documents BEFORE you sign them. I engaged the audience in an experiential exercise designed to get their attention–and it did. The exercise caused much [...]

To Twitter or Not to Twitter in the Workplace?

Francine | February 16, 2009

Twittering is fast becoming the communication tool of THIS moment in time. However, along with its fun and useful benefits, come legal issues. For example, if you employ workers, that means-you pay them a salary and control how and what they do-then listen up! This information can save you a trip to your local [...]