Francine | March 7, 2010
… internet marketers want to believe that the internet rules, … advertising rules, don’t apply to them, …. But like it or not, the FTC is serious about tracking down violators. Marketers who, … disseminate false and misleading information about their products and services are the focus.
Francine | December 10, 2009
In researching this issue, the FTC studied a number of online virtual worlds: some intended for adults only, some appealing to teens, and some intended for young children. The results of the FTC’s research was quite telling
Francine | December 5, 2009
When so used, the review meets the definition of an endorsement because it is viewed by readers as a statement of the critic’s own opinions and not …
Francine | December 5, 2009
There are so many questions as to how a Blogger or Information Marketer can protect themselves inlight of the NEW FTC Rules on Testimonials and Endorsements. Here’s how:
Francine | December 5, 2009
Why did the FTC update the Endorsement Guide?
Francine | December 5, 2009
Here is the first of several short videos the FTC has put out to help us understand the new FTC Rules on Testimonials and Endorsements.
Francine | November 11, 2009
On October 5, 2009 the Federal Trade Commission (FTC), the watchdog and protector of the American consumer, handed down a new ruling, which revises the existing guidelines on endorsements & testimonials (the “Guidelines”).
Francine | July 27, 2009
After discussing with the client what the terms of the agreement meant, we went down the list of what was potentially negotiable and what was conceivably a deal-breaker. After going back and forth many times, the publisher, agreed to let the author retain her copyright
Francine | July 13, 2009
How do you avoid being sued for something they’ve done? Here are 5 strategies for avoiding third party infringement claims against YOU…if you don’t keep your eyes open you may end up in court for something someone else did!
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