FTC Rules. Examples of How to Avoid Getting In Trouble.

Francine | December 5, 2009

When so used, the review meets the definition of an endorsement because it is viewed by readers as a statement of the critic’s own opinions and not …

Blog Law. How can bloggers follow the New FTC Rules

Francine | December 5, 2009

There are so many questions as to how a Blogger or Information Marketer can protect themselves inlight of the NEW FTC Rules on Testimonials and Endorsements. Here’s how:

Why did the FTC Update the Endorsement Guide

Francine | December 5, 2009

Why did the FTC update the Endorsement Guide?

FTC Endorsement Guide — What’s New?

Francine | December 5, 2009

Here is the first of several short videos the FTC has put out to help us understand the new FTC Rules on Testimonials and Endorsements.