FTC Rules. Examples of How to Avoid Getting In Trouble.
Francine | December 5, 2009
When so used, the review meets the definition of an endorsement because it is viewed by readers as a statement of the critic’s own opinions and not …
Blog Law. How can bloggers follow the New FTC Rules
Francine | December 5, 2009
There are so many questions as to how a Blogger or Information Marketer can protect themselves inlight of the NEW FTC Rules on Testimonials and Endorsements. Here’s how:
Why did the FTC Update the Endorsement Guide
Francine | December 5, 2009
Why did the FTC update the Endorsement Guide?
FTC Endorsement Guide — What’s New?
Francine | December 5, 2009
Here is the first of several short videos the FTC has put out to help us understand the new FTC Rules on Testimonials and Endorsements.
FTC Ruling on Testimonials & Endorsements…what you MUST know!
Francine | November 11, 2009
On October 5, 2009 the Federal Trade Commission (FTC), the watchdog and protector of the American consumer, handed down a new ruling, which revises the existing guidelines on endorsements & testimonials (the “Guidelines”).
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